New Name, Proven Experience: Introducing orsom by iGo
Melbourne, Australia | 10 November 2026
iGo Group today launched orsom, a new brand bringing together more than 28 years of experience delivering promotions, loyalty programs, member offers and rewards solutions for businesses across Australia and New Zealand.
While orsom is a new name, the expertise behind it is anything but new.
For more than two decades, iGo has helped some of the region’s leading organisations attract new customers, increase loyalty, reward members, motivate employees and drive measurable business outcomes through tailored engagement programs.
Today, that experience becomes orsom: a brand focused on helping businesses build stronger relationships with customers, members and employees through Promotions, Offers and Benefits to drive Loyalty.
Pat Dalton, Founder and Group Managing Director of iGo Group, said “orsom isn’t a start-up or a change of direction. It’s the next chapter of a business that’s been delivering successful engagement programs for more than 28 years.”
“What’s new is the technology. We’ve built a new platform that brings everything together in one place fast. A campaign can go from brief on Monday to testing on Thursday. That speed, backed by decades of experience in fulfilment and rewards, is what sets orsom apart.”
Built on Proven Results
The launch of orsom formalises a capability that delivers successful outcomes for clients across retail, automotive, FMCG, financial services, franchise and membership sectors.
iGo’s engagement solutions have helped organisations:
- Acquire new customers through targeted promotional campaigns
- Build loyalty and reduce churn
- Deliver member benefit and rewards programs
- Recognise and reward employee performance
- Increase participation, engagement and retention
- Manage end-to-end fulfilment and reward delivery
“Engagement needs to do more than create activity. It needs to create outcomes,” said Dalton. “Whether you’re trying to win new customers, keep customers and members engaged, or reward your people, we have the experience, technology and operational capability to make it work.”
orsom is backed by iGo Group’s, network of specialist businesses including True Rewards, Giftiee, YourSayPays and IDentiTech, creating an end-to-end engagement ecosystem backed by more than 28 years of industry experience.
The launch follows iGo Group’s recent rebrand and marks the next step in the group’s growth. It also aligns with iGo Group’s purpose of giving businesses the power to build engagement that actually works and supports the groups continued focus on delivering customised, proven and end-to-end solutions for clients.
“orsom gives a clear identity to what we’ve been doing successfully for decades,” said Pat. “It’s built to fit, backed by experience and designed to help businesses grow through engagement that works.”
To find out more, visit orsom.com.au
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About orsom by iGo
orsom by iGo helps businesses attract customers, increase loyalty and reward the people who matter most. With more than 28 years of expertise, orsom delivers promotions, offers and benefits programs that drive acquisition, retention, engagement and loyalty. Part of iGo Group, orsom combines proven experience with end-to-end delivery to create engagement that works.